Designs of All Kinds Profits From Playing By the Rules
Washington screen printer and embroiderer reaches half-million dollar mark
Some screen printers and embroiderers find success through wild innovations, unusual business models, a hot niche, or good luck. For the most part, however, success in the decorated apparel industry is really about following the fundamentals: start small, don’t overspend, carve out a diverse customer base, and grow relatively slowly but steadily. That has been the model for Mike Hertz, whose 8-year-old shop, Designs of All Kinds, Vancouver, Wash., has made a sure and steady climb toward annual sales of $500,000.
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Tags: Designs of All Kinds, embroiderer, screen printers
